Management
The Intercontex team brings together a group of ambitious, creative, and resourceful brand managers. We have combined several decades of fresh and innovative experience across all of the areas of the industry.
Alfredo Malatesta
Founder, Chief Executive Officer
Alfredo Malatesta founded Intercontex after being part of several successful ventures in the contemporary apparel market and developing a taste for launching brands outside of the industry's conventional ways. In the recent years, he has helped introduce over 60 new lines into the market and has been instrumental in restructuring numerous brands towards profitability and growth throughout multiple channels of distribution.
Prior to Intercontex Alfredo was part of the founding team at Trunk Ltd., the first premium collection of licensed music apparel to reach high-end retail stores worldwide. He led the company's Marketing and Licensing initiatives and helped the brand achieve global popularity among consumers and retailers. The brand was eventually sold to Live Nation Entertainment, Inc. (NYSE: LYV).
In addition to his apparel industry experience, Alfredo previously worked with artist management company The Firm where he helped oversee the international operations of high profile and Grammy winning music artists such as Enrique Iglesias, the Backstreet Boys, Korn, and Limp Bizkit.
Alfredo graduated from the University of California, Los Angeles.
Erin Friel-Malatesta
Merchandising Director
With over 10 years experience in the contemporary fashion market Erin Friel-Malatesta serves as the company's ambassador to the world of merchandising and retail environments. She works with Intercontex clients by helping each brand maximize their sales potential before and after their launch from a merchandising and creative perspective.
Erin previously held positions as Director of Retail and Buyer for Lisa Kline, Inc. in Los Angeles. During her tenure with Lisa Kline, Erin helped the group of stores grow through their decade long rise to national popularity as one of LA's prominent contemporary fashion boutiques.
Aside from buying for multiple departments, managing the sales force, and opening 4 additional retail expansions, Erin was instrumental in working with sales reps on both coasts to introduce new designers to the Lisa Kline customers. Many of those lines are now some of the most recognized brands in the industry.
Erin has been featured on E!, MTV, and Vh-1 as well as numerous fashion publications. She is a graduate of the University of California, Santa Barbara.
Roberto Brophy
General Manager, Peru
Based in Lima, Peru, Roberto oversees premium product development and production activities for all Intercontex clients. He also manages the company's quality control and import/export logistics for all goods manufactured in Peru. He possesses over a decade of experience in producing high quality knitwear for major brands across multiple channels of distribution.
Roberto was previously the Operations Manager for South Bay Apparel Peru, SAC and Global Textiles Peru, SAC. During his tenure at both companies, he managed all apparel production programs for clients in both the U.S. and the European Union.
Having previously resided in Spain, Roberto majored in Industrial Engineering at la Universidad Autónoma de Barcelona. He has continued his education by earning his Masters in Business Administration at the University of Lima.